Does your Domain Name Impact Your Social and SEO Marketing?

Browser with DomainStarting a new website means you have to choose the right domain name. This brings up many questions you will have to answer. If you want to ensure your domain will give you plenty of social media marketing and search engine optimization benefits, you need to choose the right name. Here are a few factors to consider when picking a domain name.

A Keyword Domain Name

For many years, a keyword-rich domain name was the right choice. Marketers would choose a domain with their target keyword in it to ensure they received a higher CTR and hire search engine rankings.

This strategy can still work today, but you may want to avoid EMDs or exact match domain names. These types of domain names don't rank as well as they once did. The trend has changed and it's not necessary to abandon keyword domains completely, but EMDs are not a good idea.

Choosing a Brandable Domain Name

If you run a small business or you have a brand, you want to make sure your domain name is brandable. This makes it easier for consumers to remember and helps to spread brand awareness. A few things to consider with a brandable domain include:

  • Make it easy to spell
  • Keep it memorable
  • Choose the .com extension, if possible
  • Make it relevant
  • The Shorter the Better
  • Unique is always good
  • Make it authoritative

With these tips in mind, you can choose a domain name that fits your company or product best.

Finding the Right Domain for You

The process of finding the right domain name for both SEO and social media marketing isn't always easy. You may find it hard to come up with the right name with a .com at the end. Of course, if you have a brand or company name, you may just want to get yourcompany.com or yourbrand.com.

As you search for the right domain name, you may want to use existing words to put it together. A thesaurus can make it really easy to find a word you cannot easily think of when you need it.

Another way to create your domain is to make up a new word. Plenty of success has been found with this strategy including Quora.com, Google.com, Bing.com and many others.

You can also combine one or two words into a new word. This is the strategy Groupon and Pinterest took and they have found great success.

As you choose the domain name for your new website, make sure you consider what will serve you best for now and for the future.