Matt Cutts is the face delivering the latest news when it comes to Google and SEO. Whether it’s about backlinking or any other part of SEO, he’s the source you want to follow. In a recent interview, he spoke about the importance of backlinking making a few specific points, which are listed below.
Backlinking is the Best Way to Rank Your Site
It was clear in the interview, Matt Cutts still believe backlinking is not only important, but also the best way to rank your website in Google. Cutts said, “Links are still the best way that we have found to discover how important a website is.” He believe this could change over time with the emergence of social media and authorship.
Even though social signals have become a vital part of SEO, they haven’t replaced backlinking.
The Right Link Building isn’t Bad
Some try and tell you link building is bad, but as a blanket statement, this isn’t true. Some links are bad, but others actually help you more than anything else in the SEO world. As long as the website or blog you’re promoting is link worthy, you can use the power of link building.
Press Releases don’t Help Much in the SEO World
Press Releases are great for driving good traffic to your website and they often land on the first page of Google for local keywords, but they’re not a great took for link building. Most press release links don’t count in the algorithm used by Google.
Guest Posting comes with Issues
Guest Posting can be a great way to build links, but if you think you’re just going to take the same content you used on article directories and move it to guest blogs, you’re not going to help yourself much. This doesn’t raise the quality of your linking because the content isn’t good. However, if you use great content and get it featured on quality blogs, this can be a very powerful strategy for link building.
Planning Content Syndication is Necessary
If you plan to syndicate content you put on your blog or website, you need to make sure the first place it’s posted is on your website. Publish it on your site first, and then allow for syndication.
Backlinks are a vital part of your SEO profile and without them, it’s difficult to rank high in Google. However, with the wrong backlinking plan, you can cause more damage than good to your ranking. Make sure to consult a professional whenever planning to use SEO for marketing your website.